Anya Hindmarch puts latest handbag collection to work – WWD


GRINDING: It’s August again, but Anya Hindmarch is already smelling of fall leaves and freshly sharpened pencils with a back-to-school-style capsule collection called Bags That Work, five styles for women who live to organize and compartmentalize.

The collection is a mix of shoulder bags and daytime tote bags, including the Vere Satchel with its zippered flap front and multiple interior compartments; the double zip chain, a rectangular number made from a series of envelope style pouches; and the Ebury zip tote, designed to fit a computer or iPad.

There’s also the Nevis Tote, which allows devices to be stored vertically, and the Vere Tote, which features the same flap front as its little namesake.

Bags can be personalized by adding a charm – like a fried mink egg, chubby leather heart, or a pair of fuzzy red cherries – or changing the strap. The pockets inside the bags are labeled for phone, cards and coins.

“I love the things that work – and deliver – and I find the organization deeply exciting,” said Hindmarch, adding that these bags are for women who jump from cars to trains and planes, and who need to find their pens, phones, notepads or board minutes quickly.

Hindmarch, who has always added practical touches, such as internal pockets, sleeves, detachable pouches and key chains to many of her bag styles, said she believes the ultimate luxury is efficiency. .

“Sometimes we want our bags to be a fashion statement, other times we need them to really work. It’s all about functionality, craftsmanship and a sense of humor.

The bags will hit stores and online around the world this week at the brand’s standalone stores and at retailers such as, Selfridges, Bergdorf Goodman, Le Bon Marché and Nordstrom.

Prices range from $ 950 for the Vere Satchel in mini-grain leather or high-shine Naplak leather to $ 1,495 for the Vere Tote in mini-grain leather.